Ricoh Family Group Explained (Ricoh, Lanier, Savin and Gestetner)

Ricoh has chosen to go to market with multiple brands for the exact same products (copiers/MFPs, laser printers, wide format printers, scanners, fax machines, etc.). The brands are Ricoh, Lanier, Savin, and formerly Gestetner (Gestetner is now Lanier). This can be confusing to Ricoh family customers I wanted to take a moment to explain how this all works.